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Top 10 Marketing Automation Solution Providers 2017

A bevy of technological changes in the marketing landscape is creating a whole new stage for marketers to hone their performance with smart responsive systems that enhance overall business productivity. Marketing automation software systems and services are automating a host of repetitive manual tasks and reforming the way organizations are managing their time and targets to result in more deals and faster closures. The integration of artificial intelligence (AI) into the marketing automation technology stack enables marketers to execute personalized campaigns at scale and decipher buyer personas that help in increasing the customer satisfaction quotient. AI makes marketing automation more humanoid and helps marketers create better content, target consumers more effectively, understand topical relevance on a much deeper level and generate useful and relevant content much faster. Likewise, machine learning proves its mettle with its ability to glean fact-based insights and predictive knowledge about the customer from the massive structured and unstructured data. The convergence of these smart technologies is enabling modern marketing automation platforms to predict the best times to interact with the customer at the most optimal point in the customer journey. In order to assist CIOs in identifying the right marketing automation solutions, a distinguished panel comprising CEOs, CMOs, CIOs, VC, and analysts including Marketing Tech Insights editorial board has selected the leading firms that offer best-of-breed technology solutions and services in the marketing automation landscape. The selection panel looked at the vendor’s capability to fulfill the need of the buyers with effective solutions that add value and promote business growth. In this edition of Marketing Tech Insights, we bring to you “Top 10 Marketing Automation Solution Providers-2017.”
Company Logo Company Name Company Description
Act On Software Act-On provides the tools needed to get the right messages, to the right people, at the right time and measure marketing success with ease
Captavi Captavi Platform offers affordable and easy-to-use inbound and outbound marketing capabilities
Foster Web Marketing Easily manage your website, traffic, leads, email marketing, reputation, social media, and local with DSS
HubSpot [NYSE:HUBS] HubSpot's inbound marketing and sales platform enables companies to transform the way they attract, engage, and delight customers
Marketo Provides solutions for every digital marketing need from acquisition to advocacy to drive measurable results
Oracle [NYSE:ORCL] Oracle Marketing Cloud provides a centralized canvas where marketers can orchestrate experiences across paid, owned, and earned channels including email, mobile, social, and web
Salesforce [NYSE:CRM] Provides a marketing automation solution that drives more qualified leads, nurtures prospects through the sales cycle, and sells more effectively
Salesfusion Salesfusion provides a complete and easy-to-use marketing automation platform
SugarCRM Enables businesses to create extraordinary customer relationships with the most innovative, flexible, and affordable CRM solution in the market
Xtremepush Xtremepush offers a multi-channel analytics and engagement marketing platform that enable brands to build better relationships with their mobile and web customers