marketingtechoutlook

Top 10 Marketing Automation Solution Providers 2015

Marketing has reached a level that it is not just about funnels and conversions, but all about tools and its usage. It has moved from the traditional framework to data analytics and cloud-based operations. With the changing mindset of the consumers, this makeover is forcing marketers to reassess their strategies and their tools.

The success of today's marketing strategy is linked to the adoption of digital technologies capable of giving an upper hand in the competition. Implementing automated marketing strategies and tools can help create a responsive system. In addition, this will help the executives to channel their time to other productive work. With the ever-increasing pace of changes today, businesses cannot survive without some degree of marketing automation.

Given the turbulent environment, it has become vital for CIOs and CMOs to pick the ideal technologies and opt for the best vendors that are at the frontline of optimality tackling the real explosion in the marketing automation scale.

In order to assist CIOs in identifying the right marketing automation solutions, a distinguished panel comprising of CEOs, CMOs, CIOs, VCs, and analysts including Marketing Tech Outlook editorial board have selected the leading firms that offers best-of-breed technology solutions and services in the Marketing Automation landscape.

The selection panel looked at the vendor’s capability to fulfill the need of buyers with effective solutions that curb challenges and promote business growth. In this edition of Marketing Tech Outlook, we bring to you “Top 10 Marketing Automation Solution Providers”.

Company Logo Company Name Company Description
Acton A provider of cloud-based integrated marketing automation platform that enables businesses to effectively acquire customers, build loyalty and expand their relationships with customers
etrigue Providing easy-to-use marketing automation solutions to help organization identify qualified leads and close more sales
infusionsoft Offers a marketing automation solution that triggers personalized communication based on email sends, opens, clicks, form submissions, and payment history
kahuna Provides a powerful Communication Automation Platform that Leverages rich cross-channel data to create and send personalized messages at scale
Mambo Media Full-service marketing agency that helps modernize clients’ marketing strategies
pica9 Provides solutions in the development, deployment and support of SaaS-based Marketing Resource Management (MRM) systems
sharpspring Offers cloud-based marketing automation platform that meets the next-generation marketing demands
sproutloud Helps large brands execute local marketing automation through channel partners including dealers, retailers, agents, franchises and VARs
tapjoy Offers Marketing Automation and Monetization Platform for mobile apps that drive deeper engagement and optimization of revenue from every user
transiris Provides marketing automation services for clients using leading technologies from vendors such as IBM, Oracle, Adobe, Salesforce, and Microsoft